The other day, I was talking to a customer about a pattern from a magazine. She had come across a line that was particularly confusing in one part of the pattern, and had come into The Yarn Spot seeking help. We puzzled over it for a couple of minutes and managed to get the pattern sorted out.
“I wish she had explained it better. You would think that a designer would have more pride in their work,” I remember her saying.
At the time I let the comment stand, because I could understand her frustration. But as a designer, I felt it would be interesting to talk about patterns and their relationship with designers. The design process encompasses much more than just the pattern in the magazine. It is entirely possible that the designer explained the pattern better in their original draft, but because of space constraints a magazine editor revised it to be shorter, sacrificing clarity.
Over the next few weeks I’ll be writing about the different aspects of what happens during the design process, and why a pattern might not be as perfect as a designer wanted it to be. I’ll be discussing the design process by further breaking it down into 5 key phases (though they don’t always come in this order): the concept, the sample, the pattern, photography, and layout.
Let’s start with The concept.
Approximately 4-9 months before a magazine, booklet, book, or single pattern is scheduled to be published, the publisher sends out a design call.
Depending on the company and the medium, a design call can be many different things. For a magazine, the editors might have a specific theme in mind for that issue of the magazine. For example, Interweave Knits might be doing a spring issue, and they want transitional pieces, pieces that move from winter to spring. A yarn company might publish booklets to go with their yarn. Classic Elite Yarn might want something that highlights their Classic Silk yarn. Someone might want to publish a book all on designs inspired by Sherlock Holmes. Once a publisher decides on the details of their theme, they put out a press release (most commonly via e-mail or on their website {like here, here or here) talking about the types of designs they want.
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| Drawing of Idea |
Designers are constantly keeping track of these different design calls. Not all design calls fit all designers, so most pick and choose which ones they want to work on, and which ones they have the most likely-hood of getting into.
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| Swatch |
Then, designers dream. They draw pictures, create swatches, do math and layout schematics. Finally they come up with an idea that they think it will work. They put together everything they have done – the drawing, swatches, schematics and submit it to the company.
Designers then wait, work on other projects they have under contract and plan other ideas for design calls. If their proposal is what the editors are looking for, they are notified with an offer to publish their design. A contract with the publisher is signed, and the publisher (most often) sends them the yarn to create the sample.
But that’s another post.
